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Sep 25, 2019

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CTO of Orchard gives a unique perspective for the future

Having spent years working with software providers from the other side of the fence in her role at Beyond Housing, Deborah McManus brings a unique perspective to her latest role as CTO of Orchard.  Deborah shares her thoughts and motivations about making the move from a housing provider to the supplier side, and the challenges both sides need to work together to overcome. 

What factors influenced your decision to move from the Housing Provider side to the IT supplier side, and why Orchard in particular?

I started working in the social housing sector in 2011, but before this my background was in software and services working in the Horse Racing  industry. While I was keen to get back into a product-focussed role, I’d fallen in love with the housing sector, particularly the feeling of working for a company with a real social purpose. Moving to the IT supplier side within housing was the perfect opportunity for me, as it allowed me to get back into the product side whilst still maintaining that sense of social purpose.  

As for Orchard – in my time at Beyond Housing I worked with a lot of different suppliers, and I knew what good looked like and which companies had potential. I could see that Orchard had a real vision for the change they wanted to drive, and this was something I wanted to be part of. I got a strong sense that Orchard were going on a journey, and I really felt I could contribute to that. 

What were your key achievements and experience at Beyond Housing?

I joined Coast and Country Housing back in 2011, one of two housing providers which later merged to become Beyond Housing. I’d say that my biggest achievement was a major transformation project across the ICT team, embedding new functions and processes, and bringing in best practice frameworks for project management and service management to transform the way we worked from the ground up. This initial project really went to the heart of how we worked, and while it might not have been the most visible from the outside, it brought in the rigour we needed at a base level to allow us to handle future projects such as introducing online services and mobile working. 

I also supported the merger process between Coast and Country and Yorkshire Coast Homes, leading both teams to merge and work as a single team, with a unified systems journey mapped around consolidation, rationalisation and integration. 

How will these achievements help in your role at Orchard?

I think the key insight I gained from my work at Beyond Housing is a view of how things look from the other side of the fence. I’ve had the opportunity to see every aspect of how housing providers operate, from the regulatory and compliance issues facing boards and the implications for them if these are not met, to the technology and solutions which are missing from the market and how software providers can provide more value, right down to understanding how ‘minor’ changes in  software features can affect an officer’s day-to-day job. This real understanding of how software is actually used is something I’m really excited about bringing to the team at Orchard. 

Having now seen both sides of the fence, what misconceptions do  IT suppliers have of housing providers, and vice-versa? 

I don’t think software providers always understand the true impact that small changes can have in the housing provider’s environment, and how much pressure feature changes and software upgrades can put on IT teams in terms of scheduling, testing, and the reality of getting upgrades live. As Technology becomes increasingly more accessible to adopt, this will alleviate in time.  I also think that while there’s an awareness of the consequences of technology issues on housing providers, there’s not necessarily true understanding – from the supplier side it’s not always easy to see the impact on individuals within the business. 

On the other side, I think there needs to be an understanding within housing providers of the complexity of the software development process, and how what may seem like relatively straightforward changes can have much bigger implications. Without an understanding of the challenges software providers face it can be easy to assume that adding certain functionality is simple, or that every organisation works the same way, when in fact the software providers have a difficult balancing act to meet a range of different needs and preferences within their software. 

With this in mind, what should housing providers and IT suppliers do differently?

For me it’s about partnership. Choosing a software supplier is not like any other procurement process, because rather than just buying a product you’re entering into a relationship  for many years. To overcome challenges together you need to ensure that people are listening to one another, and that’s something I think could be improved across the sector and supplier base. That being said, ultimately it’s the housing providers who are the customer, so software providers need to be prepared to take the initiative when it comes to building this partnership and developing their understanding of the organisations they work with. 

What are housing associations’ most pressing issues and concerns?

Compliance, first and foremost – Grenfell has done a lot to highlight this, but it’s always been the case. Pressure to ensure that compliance around the “big 5” of electrical, gas, fire, water and asbestos are managed effectively has never been higher, and it’s something that’s reported on at the highest level. While fire regulations are getting a lot of airtime at the moment, changes in legislation have meant there’s a growing focus on demonstrating compliance for electrical safety too and of course not forgetting the other areas also.

Data is also a massive issue at a board level, not red.just in terms of the value and insights it can drive but at a much more fundamental level. Housing associations work with lots of large and complex data sets, and often have to consolidate data across multiple different systems to demonstrate outcomes and compliance, and fuel decision making. To make this possible, housing providers often need to overcome ground-level challenges relating to storage, accuracy and integration to ensure they’re able to trust their data and consistently present a single version of the truth. 

What are your key goals at Orchard?

My key goal is to ensure that we keep the customer at the heart of everything we do. This is something I have always felt Orchard does well, but I want to make sure that every solution we develop is designed with a true understanding of the value it will drive to individuals on a daily basis and support the wider business strategies and targets. By building this empathy with customers into every aspect of our work, I’m confident we can develop software that addresses the real issues our customers face every day, from the boardroom to the operational staff working with their tenants and residents day to day.

This article was originally printed in Housing Technology Magazine

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